WHAT IS CROSSIP?
Where do we sit within the alcohol-free space?
Do we fit the traditional mould of a non-alcoholic spirit?
Are we bringing anything new and unique to the industry?
Can we offer a different experience for consumers and bartenders?
WE DECIDED TO MAKE A CHANGE.
WE DECIDED TO CHALLENGE THE NORM.
WE DECIDED TO REWRITE THE RULES.
WE DECIDED TO REDEFINE OUR CATEGORY.
Regardless of the reason for choosing alcohol-free, we believe the drinker should EXPECT MORE.
Soft drinks and mocktails just don’t cut it. Neither do alcoholic spirit imitations whose flavours get lost as soon as they’re mixed. Texture, depth and mouthfeel are everything when creating a mature and sophisticated drink, whether as a fancy cocktail or with a simple mixer.
Our mantra of “Unapologetically Bold” embodies our confidence with what we have created with CROSSIP.
WE’RE NOT SORRY THAT THERE’S NO ALCOHOL.
WE’RE NOT SORRY THAT OUR FLAVOURS ARE BOLD, FOCUSED AND INTENSE.
WE’RE NOT SORRY THAT WE HAVEN’T TRIED TO DIRECTLY COPY YOUR FAVOURITE ALCOHOLIC SPIRIT.
We’re forging our own path and we’re owning it. CROSSIP is here to bring some true bite to your drink, without compromise. Whether you’re blending or substituting alcoholic and non-alcoholic drinks, or you’re abstaining from alcohol for a while, we prioritise that bold taste experience above all else. You deserve it.
NEVER COMPROMISE. EXPECT MORE.
FOUNDED IN A BAR, NOT A BOARDROOM
Carl Anthony Brown, founder and pioneer of our unique recipe has been perfecting the ultimate sensory experience within a non-alcoholic drink for 8 years now. Over the last year, Carl has created a team around him with drinks industry & corporate experience to take CROSSIP to the next level.
The CROSSIP team completely share Carl’s passions that “not drinking” is not just a one-off, it’s a way of life, it’s about enjoying a drink, but also maintaining balance
Carl is an industry and media renowned cocktail expert. Before launching CROSSIP he featured regularly on Channel 4’s Sunday Brunch as a drinks expert and has made appearances on ITV’s This Morning.
With 19 years in hospitality, skills in the development of beverages, brands and operations of the bar industry and winner of the prestigious ‘Young British Foodie’ award, Carl has put all of his experience and skills together to generate something special with CROSSIP.
It was Carl’s dedication for cycling and rugby–a requirement to be at peak physical form, combined with a career in cocktails and love for a social drink, that inspired him to create a base for cocktails that didn’t come with the negative connotations of alcohol, but instead contained all of the positive sensory excitements and flavours that alcohol does.
Carl literally locked himself in a dark room at times, trialing different spices, botanicals and flavours to optimise a taste with deep layers, and an element of sophistication. Now, with a finished recipe and a dedication to allow our customers to do some good, CROSSIP has launched in the UK.