Carl Anthony Brown, founder and pioneer of our unique recipe has been perfecting the ultimate sensory experience within a non-alcoholic drink for 5 years now. Over the last year, Carl has created a team around him with drinks industry & corporate experience to take CROSSIP to the next level. The CROSSIP team completely share Carl’s passions that “not drinking” is not just a one-off, it’s a way of life, it’s about enjoying a drink, but also maintaining balance.
Carl is an industry and media renowned cocktail expert. Before launching CROSSIP he featured regularly on Channel 4’s Sunday Brunch as a drinks expert and has made appearances on ITV’s This Morning. With 16 years in hospitality, skills in the development of beverages, brands and operations of the bar industry and winner of the prestigious ‘Young British Foodie’ award, Carl has put all of his experience and skills together to generate something special with CROSSIP.
“A TASTE WITH DEEP LAYERS, AND AN ELEMENT OF SOPHISTICATION”
It was Carl’s dedication for cycling and rugby–a requirement to be at peak physical form, combined with a career in cocktails and love for a social drink, that inspired him to create a base for cocktails that didn’t come with the negative connotations of alcohol, but instead contained all of the positive sensory excitements and flavours that alcohol does.
Carl literally locked himself in a dark room at times, trialing different spices, botanicals and flavours to optimise a taste with deep layers, and an element of sophistication.
Now, with a finished recipe and a dedication to allow our customers to do some good, CROSSIP has launched in the UK.